![]() Far from looking outdated and irrelevant, these throwback images feel like a breath of fresh air, a break from our usual sense of information overload and obsession with the next big thing. … The idea of heritage (as distinct from nostalgia) resonated with the Vogue team in this moment when so many things we have taken for granted have been uprooted.”īack in Blighty, The Sunday Times Style printed a five-page-spread interview with Naomi Campbell, accompanied by archive shots from an early '90s editorial shoot by Herb Ritts. Vogue released A Common Thread, a special print issue that was covered by an unpublished Irving Penn photograph from 1970 of a single red rose, said to represent “beauty, hope and reawakening.” Condé Nast’s head creative director, Raul Martinez, described it to as “a conduit between Vogue’s past and its present. But now the power balance is shifting, and due to suspension of international travel and social isolation measures, creatives have been forced to abandon this constant cycle of reinvention and seek new (well, old) solutions. We associate nostalgia with positive feelings and experiences, and we want to relive those feelings during times of upheaval.”įor such a forward-facing industry, fashion has an extensive and eclectic back-catalogue, and designers have long drawn inspiration from past decades to create new collections and initiate new trends. ![]() “People have always looked back to the golden olden days because it makes us feel good to do so. Because so much is out of our control at the moment and there is so much uncertainty, we resort to something that we can control, like our memories of the past,” explains behavioural psychologist and author of The Psychology Fashion Carolyn Mair. “The feeling of a lack of control is one of life’s biggest stressors. With a question mark hanging over everything from when to reopen warehouses to Fashion Week, it perhaps comes as no surprise that fashion has taken a moment to reflect and delve into its own memory box, looking for inspiration on how to adapt to a new era. I am not alone in this adjustment, and as an industry whose very foundations are shaped by the promise of an ever-unfurling future, fashion has undoubtedly floundered. Why do we store and treasure objects that are tethered to the past? It’s a question that I’ve been asking myself as I settle into a new normal, which has, by default, turned my usual future-focused self into someone who can only dwell in the current moment or reflect on the past.
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